The deal appears to have worked for Spotify as it locks horns with names like Google, Apple, and Amazon to lead the lucrative podcast market, and all the revenue that comes with it. For that hefty sum of money, Spotify ported over the entire library of Rogan’s podcast to its streaming platform, even though some of them have now been removed. The amount may have been even higher, says the report, citing sources familiar with developments. It appears that the bid to land Rogan was twice as expensive than previously reported. According to The New York Times, Spotify paid “at least $200 million” for the three-and-a-half-year exclusive platform partnership. Related: Joe Rogan Says Timing Makes the $100 Million Spotify Deal ‘Feel Gross’ Spotify has praised Rogan and the show in the past, noting in April last year that the podcast had “ performed above expectations.” Joe Rogans Spotify Deal May Be Worth More Than The Alleged 100 Million By Marc Griffin Febru18:06. Rogan signed a 100 million deal with the streaming service in late 2020, meaning that listeners could only tune into the podcast on Spotify. Spotify has had its hands full over the past couple of weeks with their beloved podcast star, Joe Rogan, caught up in controversies ranging. Interestingly, Spotify didn’t push Rogan’s wildly popular show behind a paywall, hosting both the audio and video version on its platform. Joe Rogan's Spotify deal is worth truck loads of cash.
Rogan is the biggest name in the podcasting industry, and as per Nielsen's 2021 Q3 Media Ratings, Rogan's podcast brings in an average audience of 11 million listeners per episode.
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